Price Increase Message to Clients: 15 Templates for Beauty Pros

October 19, 2026

To tell clients about a price increase, give them at least 2–4 weeks’ notice, say clearly what the new price is and when it starts, thank them, and keep it short — no long apologies. Most clients expect prices to go up from time to time. What upsets them is a surprise at checkout.

Below: how much to raise, when to announce it, and 15 messages you can copy and adapt — texts, an email, social posts and what to say in person.

Signs it’s time to raise your prices

Your book is full weeks ahead and you’re turning clients away.
Your costs went up — rent, products, insurance — but your prices didn’t.
You haven’t changed prices in over a year.
You’ve added training, skills or better products since you set your prices.
When you run the numbers in the service price calculator, some services come out below your minimum.

How much to raise

Many solo pros raise prices by a small amount once a year rather than a big jump every few years. Small, regular increases are easier for clients to accept and keep up with your costs.

Approach	When it fits
Small yearly increase (a few dollars per service)	Your prices are roughly right and costs are creeping up
Bigger one-time increase	You’re clearly underpriced — your book is full and you’re below your minimum
Raise only some services	Long or product-heavy services (color, extensions, lash sets) cost you more than others
New prices for new clients first	You want to test the new price before existing clients pay it

Start from your own numbers, not from the salon down the street. Your rent, time and income goal are what the price has to cover.

How much notice to give

2–4 weeks for regular clients is common and fair.
Tell clients who already booked whether their existing appointment keeps the old price. Honoring it is a nice gesture.
Pick a clear start date, such as the first of the month.
Update everywhere at once: your price list, booking page, social profiles and any printed menu.

What to include in your message

A thank-you — for their loyalty or for choosing you.
The new price (or “a $5 increase on all services”), stated plainly.
The start date.
One short reason, if you want to give one. Rising costs, new training or better products are honest and enough.
An easy next step: book now, reply with questions, or see the new price list.

Skip long explanations and apologies. A confident, friendly message reads as professional; a nervous one invites pushback.

Text message templates

Hi [Name]! Just a heads-up: from [date], my prices are going up by [$X]. Your appointment on [date] stays at the current price. Thank you so much for your support! — [Your name]
Hi [Name], thank you for being such a wonderful client! I wanted to let you know that from [date], service will be [$new price]. As always, I’m here if you have any questions.
Hi [Name]! A quick update: because product and studio costs have gone up, my prices will change on [date]. You can see the new price list here: [link]. Thank you for understanding!
Hi [Name], happy [month]! From [date], my services will increase by [X]%. Book before then to lock in current prices. Can’t wait to see you!
Hi [Name]! I’ve been investing in new training and products this year, so my prices will be updated from [date]. Service will be [$new price]. Thank you for trusting me!
Hi [Name], small update from me: starting [date], service goes from [$old] to [$new]. Thanks for being part of my client family! 💛

Email or letter template

Subject: An update to my prices from [date]

Hi [Name],

Thank you for choosing me for your [hair / nails / lashes] — it truly means a lot.

To keep offering the quality you know, with the products and training I believe in, I’m updating my prices from [date]. Here’s what changes:

Any appointment you’ve already booked before [date] stays at the current price.

If you have any questions, just reply to this email. I’m grateful for your support and look forward to seeing you soon.

[Your name]

📣 Price update: from [date], my prices will change. Everything booked before then stays at the current price. Thank you for supporting my small business — new price list in my bio! 💛
A little update 🙏 After [two years] without changes and lots of new training, my prices are going up on [date]. I’m so grateful for every one of you. Book now to keep current prices on your next visit!
New year, new price list ✨ From [date], prices are updated to reflect rising costs and the time I put into every appointment. Questions? DM me anytime.

What to say in person

“Before you go — just so you know, from next month service will be [$new price]. Your next appointment is booked before that, so it stays the same this time.”
“I wanted to tell you myself: my prices are going up a little from [date]. You’ve been with me from the start, so I wanted you to hear it from me first.”

For special situations

Loyal clients (keeping their old price for a while): “Hi [Name]! My prices for new clients change on [date]. Because you’ve been with me for so long, your price stays the same until [later date]. Thank you for your loyalty!”
New clients only: “Hi [Name]! Just so you know, my prices for new clients are changing on [date]. Your price as an existing client isn’t changing right now.”
Raising one service: “Hi [Name]! A quick note: from [date], [color / full sets / extensions] will be [$new price] because the products I use have gone up in price. All my other services stay the same.”

If you keep an old price for some clients, write it down — on their client record card or in your client app — with the date it ends, so nobody gets a surprise later.

Common mistakes

Surprising clients at checkout. The most common reason clients feel upset. Always tell them before the appointment.
Over-apologizing. “I’m so sorry, I hate to do this…” makes it sound like something’s wrong. It isn’t.
Waiting too long. Several years without a change means a bigger jump later, which is harder to accept.
Forgetting to update everything. An old price on your booking page or Instagram leads to awkward conversations.
Only talking to clients when prices go up. Clients who hear from you for good reasons too — a thank-you, a birthday message — take a price update much better.
Discounting straight away. If a client pushes back, you can offer to keep their price until a set date — but don’t quietly drop the increase.

Questions

How do you politely tell clients about a price increase? Thank them, state the new price and start date clearly, give one short reason if you like, and invite questions. Keep it friendly and confident.

How much notice should I give clients before raising prices? 2–4 weeks is common for solo beauty pros. Give more notice for big increases or long-term packages.

Should I explain why I’m raising my prices? A short reason helps — rising product costs, rent, new training. You don’t need to justify every dollar.

What if a client complains about the new price? Thank them for telling you, explain briefly, and stay calm. Some clients may leave, but most stay, and the ones who leave often free up time for clients who value your work.

Update your prices in Client Book

In Client Book, every service has its own price and duration. Update them in one place, then let clients know: select the clients you want to tell in your client list and send one text that fills in each client’s name — copy any message above and adjust it. Your income and costs show side by side, so you can see what the new prices do to your month.

Not sure what your new price should be? Work it out first with the free service price calculator.