Replace [Name] with your client’s first name, and [Your name] with yours.
| What works best | |
|---|---|
| When | On the birthday itself, in the morning (9–11 am) |
| How | A text message. It feels personal and almost everyone reads it. |
| Length | 1–3 sentences. It’s a greeting, not a newsletter. |
| From | You, by name — not “the team” |
| Offer | Optional. If you include one, keep it simple and give it a deadline. |
The hard part isn’t writing the message — it’s remembering. Write each client’s birthday on their client record card or in your client app, and check it every morning.
Message 17 is the one clients remember. If your notes say they were planning a holiday, starting a job or expecting a baby, mention it.
| Offer | Why it works |
|---|---|
| Free add-on (deep conditioning, nail art, brow tint, scalp massage) | Costs you little, feels generous |
| 10–20% off one visit during their birthday month | Simple and easy to understand |
| Free upgrade (gel instead of regular polish, longer massage) | Lets them try something they might book again |
| “Bring a friend” offer | Brings in a new client at the same time |
| A small gift at their next visit | Personal, and it doesn’t train clients to wait for discounts |
Whatever you choose, give it a deadline (“valid this month”) so it gets used, and offer the same thing to every client so nobody feels left out.
What do you write in a birthday message to a client? Their first name, a short wish and your name. If you know something personal — a trip, a new job — mention it. Add an offer only if it fits your business.
Should I send a birthday text or email to clients? A text. It feels more personal, it’s read within minutes, and it’s how most beauty clients already talk to their pro. Email works better for big salons sending birthday offers to hundreds of clients.
Is it OK to offer a birthday discount? Yes — many salons do. Keep it to one visit within the birthday month, so it brings clients in without lowering your prices for good.
How do I remember all my clients’ birthdays? Ask for the birthday on your client card at the first visit, then keep the list somewhere you check every day — a calendar, a client app with birthday reminders, or a printed list for each month.
In Client Book, add a birthday to each client’s card and the app reminds you on the day. Open the client and text them straight from their card — copy one of the messages above, add their name and send. To message several clients at once, select them in your client list and send one message that fills in each client’s name automatically.
Keep the birthday next to everything else you know about them — notes, photos and visit history — so message 17 is easy to write. Prefer paper? Use the free client record card template.
]]>Below: how much to raise, when to announce it, and 15 messages you can copy and adapt — texts, an email, social posts and what to say in person.
Many solo pros raise prices by a small amount once a year rather than a big jump every few years. Small, regular increases are easier for clients to accept and keep up with your costs.
| Approach | When it fits |
|---|---|
| Small yearly increase (a few dollars per service) | Your prices are roughly right and costs are creeping up |
| Bigger one-time increase | You’re clearly underpriced — your book is full and you’re below your minimum |
| Raise only some services | Long or product-heavy services (color, extensions, lash sets) cost you more than others |
| New prices for new clients first | You want to test the new price before existing clients pay it |
Start from your own numbers, not from the salon down the street. Your rent, time and income goal are what the price has to cover.
Skip long explanations and apologies. A confident, friendly message reads as professional; a nervous one invites pushback.
Hi [Name]! Just a heads-up: from [date], my prices are going up by [$X]. Your appointment on [date] stays at the current price. Thank you so much for your support! — [Your name]
Hi [Name], thank you for being such a wonderful client! I wanted to let you know that from [date], service will be [$new price]. As always, I’m here if you have any questions.
Hi [Name]! A quick update: because product and studio costs have gone up, my prices will change on [date]. You can see the new price list here: [link]. Thank you for understanding!
Hi [Name], happy [month]! From [date], my services will increase by [X]%. Book before then to lock in current prices. Can’t wait to see you!
Hi [Name]! I’ve been investing in new training and products this year, so my prices will be updated from [date]. Service will be [$new price]. Thank you for trusting me!
Hi [Name], small update from me: starting [date], service goes from [$old] to [$new]. Thanks for being part of my client family! 💛
Hi [Name],
Thank you for choosing me for your [hair / nails / lashes] — it truly means a lot.
To keep offering the quality you know, with the products and training I believe in, I’m updating my prices from [date]. Here’s what changes:
Any appointment you’ve already booked before [date] stays at the current price.
If you have any questions, just reply to this email. I’m grateful for your support and look forward to seeing you soon.
[Your name]
📣 Price update: from [date], my prices will change. Everything booked before then stays at the current price. Thank you for supporting my small business — new price list in my bio! 💛
A little update 🙏 After [two years] without changes and lots of new training, my prices are going up on [date]. I’m so grateful for every one of you. Book now to keep current prices on your next visit!
New year, new price list ✨ From [date], prices are updated to reflect rising costs and the time I put into every appointment. Questions? DM me anytime.
“Before you go — just so you know, from next month service will be [$new price]. Your next appointment is booked before that, so it stays the same this time.”
“I wanted to tell you myself: my prices are going up a little from [date]. You’ve been with me from the start, so I wanted you to hear it from me first.”
Loyal clients (keeping their old price for a while): “Hi [Name]! My prices for new clients change on [date]. Because you’ve been with me for so long, your price stays the same until [later date]. Thank you for your loyalty!”
New clients only: “Hi [Name]! Just so you know, my prices for new clients are changing on [date]. Your price as an existing client isn’t changing right now.”
Raising one service: “Hi [Name]! A quick note: from [date], [color / full sets / extensions] will be [$new price] because the products I use have gone up in price. All my other services stay the same.”
If you keep an old price for some clients, write it down — on their client record card or in your client app — with the date it ends, so nobody gets a surprise later.
How do you politely tell clients about a price increase? Thank them, state the new price and start date clearly, give one short reason if you like, and invite questions. Keep it friendly and confident.
How much notice should I give clients before raising prices? 2–4 weeks is common for solo beauty pros. Give more notice for big increases or long-term packages.
Should I explain why I’m raising my prices? A short reason helps — rising product costs, rent, new training. You don’t need to justify every dollar.
What if a client complains about the new price? Thank them for telling you, explain briefly, and stay calm. Some clients may leave, but most stay, and the ones who leave often free up time for clients who value your work.
In Client Book, every service has its own price and duration. Update them in one place, then let clients know: select the clients you want to tell in your client list and send one text that fills in each client’s name — copy any message above and adjust it. Your income and costs show side by side, so you can see what the new prices do to your month.
Not sure what your new price should be? Work it out first with the free service price calculator.
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